2018-10-28

Content is king if you want to succeed on social media

Let´s start from the beginning. You have to know what your audience wants. So, everything starts with a plan and a social media strategy.

Guy Kawasaki has written the book The Art of Social Media together with Peg Fitzpatrick. One thing they tell us in the beginning of the book is that for some people the toughest daily challenge is to find enough and relevant content to share.

When you create your content you have to think it through before you start writing. Because you will need text, videos and photos to make an impression on your readers.

So, there are a few steps to take when it comes to creating and marketing your content. It´s all a part of your plan!

1. You have to figure out how to make money.

2. You have to do some serious research about your potential audience and possible clients. 

3. Finally you will need to know exactly what your audience wants to read about.

(Kawasaki & Fitzpatrick.2014:16-17).

How to create valuable content

When you want to create valuable content, there are four things that you to focus on:

1. Information

2. Analysis

3. Assistance

4. Entertainment

(Kawasaki & Fitzpatrick.2014:42).